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Guidelines

1. When to Use

   • Use when you want to give users the option to stay informed about news, events, programs, or services related to the page’s content.
   • Place on pages where ongoing updates or communications are relevant (e.g., department landing pages, program updates, policy changes).
   • Include when there is a regular or planned publication schedule (weekly, monthly, or tied to a specific project or topic).

2. What to Avoid

   • Avoid placing on pages without a clear connection to ongoing updates or relevant content.
   • Do not overuse on every page—prioritize areas where users are most likely to expect or want updates.
   • Don’t promise updates if there isn’t a sustainable plan to maintain the newsletter or notification cadence.

3. Accessibility Tips

   • Provide clear instructions about what users will receive and how often.
   • Provide an accessible link to unsubscribe or manage preferences in follow-up communications.