Overview
The Saint Paul Downtown Alliance (SPDA) is using funding from the Commercial Corridor Organization Assistance Program to create and promote DowntownStPaul.com, a centralized website designed to serve as the go-to destination for workers, residents and visitors seeking information about downtown Saint Paul. The website will provide searchable listings of downtown restaurants, shops, services, events, and public amenities, while integrating safety resources, transportation guidance, and district updates in one place.
By organizing this information in one central, mobile-friendly location, the new website will be a resource that boosts foot traffic, supports small businesses, and fosters a greater sense of connection to the downtown district.
Extensive promotion of DowntownStPaul.com will be both digital and physical. Activities will include a launch campaign across social media, newsletters, and local media. In addition, marketing activities include printed materials and posters placed in storefronts, lobbies, skyways, and transit stops, QR code signage at downtown activations and Downtown Investment District ambassador stations. Direct outreach to downtown businesses will confirm listing information and coordination with partners like Visit Saint Paul will amplify reach through their channels.
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