Featured Video

Guidelines

1. When to Use

   • To showcase key video content that supports your site’s goals, such as storytelling, announcements, tutorials, or promotional content.
   • On landing pages or sections where you want to draw immediate attention to visual media.
   • When you want to increase engagement with content that benefits from motion, sound, or narrative elements.
   • To highlight seasonal campaigns, featured stories, or user-generated content that is central to the page’s purpose.

2. What to Avoid

   • Using for secondary or non-essential videos that do not need prominent placement.
   • Displaying multiple featured videos on the same page, which can dilute focus and overwhelm users.
   • Using low-quality or poorly formatted videos that reduce credibility or engagement.

3. Accessibility Tips

   • Provide captions or subtitles for all spoken content to ensure accessibility for users with hearing impairments.
   • Include a clear and descriptive title or heading for the video.
   • Avoid relying solely on the video to convey important information—provide relevant information on other areas of the page.