Arcade, Maryland, and 7th Street East Commercial Corridor

The East Side Orbiter is an annual coupon booklet created by the East Side Area Business Association. Commercial Corridor funding was used for Orbiter prizes—gift cards purchased from Arcade Street businesses. 14 Arcade Street businesses were added to the 30+ coupons.

Shop 5 Get $50 was a campaign by the East Side Area Business Association with 25 participating businesses that distributed punch cards, giving away a total of $200 in gift cards to participants. Commercial Corridor funds helped procure the cards.

The East Side Area Business Association used Commercial Corridor funds to update their Member Directory with information for businesses impacted by construction.

Promotional Graphics were produced by consultants hired by the East Side Area Business Association for social media, along with corridor branding for use at events. These activities included three corridor guides—collectively the Construction Crawl Guide—hosted on their website and distributed at ESABA events.

The East Side Area Business Association used Commercial Corridor funds for event support and marketing for business-led special events and deals. This included funding specific silent auction items—gift cards from impacted businesses—during the Annual Gala, along with a raffle during the holiday season.