Overview

The West Side Community Organization (WSCO) used 2025 Commercial Corridor Program funds for a range of activities to spur economic growth and community vitality along the West Side corridor. This included marketing, corridor branding and community events. For 2026, WSCO plans to use Commercial Corridor Program funds to continue developing the corridor's brand identity along with new public art and corridor signage.

What the funding pays for

Community members vote with colored dot stickers on options to name the Smith Avenue corridor at an outdoor listening session.

Marketing

Marketing funds pay for corridor branding, such as flags and maps, and business features on social media.

Learn more about Marketing
Artists paint colorful murals featuring flowers and a sugar skull at a West Side community art event.

Public Art

Public Art funding supports new murals and street art by local artists along the corridor.

Learn more about Public Art
People eat and gather among food trucks at a West Side Voices community event on a summer evening.

Events

Event funds support local community events such as west side voices and community engagement meetings.

Learn more about Events

Marketing

Black tote bags printed with "West Side District del Sol" and "Saint Paul West Side" branding on an event table.

Corridor Branding

The West Side Community Organization is rebranding the corridor through projects such as a new brand identity, lamppost banners, corridor maps and branded signage. Commercial Corridor Program funds support the work, which continues into 2026.

Screenshot of the West Side Business Collective directory webpage listing local businesses in the 55107 area.

Business Directory

West Side Business Coalition (WBSC) is a directory of local businesses commissioned by the WSCO using Commercial Corridor Program funds. The directory helps residents and visitors find and support businesses along the corridor, from restaurants and retail to services.

West Side Community Organization graphic announcing a renaming of César Chávez Street, with listening sessions on July 16, 25, and 28.

Street Renaming

The West Side Community Organization is leading the community process to rename the Cesar Chaves Street, hosting events and gathering input along the way. Commercial Corridor Program funds support the outreach and engagement work behind the renaming effort.

Artists

Public Art

The West Side Community Organization plans to commission murals and street artworks shaped by input from the Business Coalition and the community during initial engagement in 2025 and 2026. Installation is planned for summer 2027. Commercial Corridor Program funds will pay for the public art.

Events

Graphic listing activities at the West Side Voices event: live mural painting, free food trucks, elotes, activities for all ages, local resources, merch giveaways, and music.

West Side Voices

West Side Voices was a community celebration on June 24th, 2026, that featured food, music, art and connection. The event showcased the West Side's final brand identity, and attendees helped begin a community mural for the neighborhood. Commercial Corridor Program funds supported the event.

Flyer for a West Side brand refresh feedback event on March 11 at Amore Coffee and El Burrito, showing two proposed logo and banner design directions.

Community Engagement Meetings

The West Side Community Organization hosted a series of in-person engagement events to connect with the local community and gather feedback on corridor priorities. The events gave residents and business owners a chance to weigh in on issues such as branding, corridor identity and small business needs. Commercial Corridor Program funds supported the outreach and engagement work.