Overview
With funding from the Commercial Corridor Organization Assistance Program, Neighborhood Development Center (NDC) has launched a community-centered marketing and storytelling campaign to increase foot traffic and economic activity along University Avenue. This effort aims to reshape how people understand, experience, and invest in this historically significant corridor. Once a bustling shopping destination, the goal is to begin to bring back these sentiments and deliver new ideas about University Avenue.
At the heart of the initiative is the University Avenue Business Directory—a visually engaging online and print tool that will serve as both a promotional asset and a resource for residents and visitors. It will feature a range of community-empowering businesses and tell the stories of their owners through short stories and videos or photos of their work and passion.
NDC will also utilize social media storytelling, targeted advertising, billboard placements, on-the-ground outreach at local events, and more.
Visit Neighborhood Development Center News for updates or email info@ndc-mn.org.