Overview

The Southeast Community Organization (SECO) used its 2025 Commercial Corridor Program funds to launch East Side in Motion, a new app that helps residents discover and support local businesses along Suburban Avenue. Participating businesses can receive subgrants of up to $5,000 for promotions, marketing, or improvements, and the corridor will celebrate the app’s launch with the unveiling of new custom-branded bike racks.

What the funding supports

East Side in Motion Food Walk & Community Kick Off Save the Date graphic for November 16, 2026, noon to 2 p.m., presented by Southeast Community Organization for the Suburban Avenue corridor.

Marketing

Marketing funds cover promotional materials, app development, marketing consulting and advertising.

Learn more about Marketing
Design rendering of a yellow custom SECO-District One bike rack with a tree-and-figures silhouette panel and the “SECO-District One” wordmark.

Beautification

Beautification funds support the installation of custom bike racks.

Learn more about Beautification
“Local Businesses, Let’s Get Moving” recruitment flyer for the East Side in Motion app, inviting Suburban Avenue businesses to sign up with a QR code.

Subgrants

Business subgrant funds allow for promotions, marketing, or capital improvements.

Learn more about Subgrants

Marketing

“Suburban Ave: East Side in Motion” corridor page banner with the Saint Paul Commercial Corridors seal.

East Side In Motion

East Side In Motion is a community-focused application developed by SECO to make it easier for residents to discover local businesses, explore what's nearby, stay connected to the community and access special offers and rewards from participating businesses. The app was paid for using 2025 Commercial Corridor funds.

East Side in Motion Food Walk & Community Kick Off Save the Date graphic for November 16, 2026, noon to 2 p.m., presented by Southeast Community Organization for the Suburban Avenue corridor.

Promotional Material and Advertising

SECO is working on Branded Promotional Materials for their East Side In Motion app and event. This includes custom window signage, event posters, bus shelter advertisements, and billboards showcasing participating businesses during the launch of East Side In Motion.

Beautification

Design rendering of a yellow custom SECO-District One bike rack with a tree-and-figures silhouette panel and the SECO-District One wordmark.

Custom Fitted Bike Racks

SECO plans on designing and installing branded bike racks along the corridor at key locations using Commercial Corridor Funds to better reflect the corridor's identity and improve visibility for participating businesses.

Subgrants

Local Businesses, Let's Get Moving recruitment flyer for the East Side in Motion app, inviting Suburban Avenue businesses to sign up with a QR code.

East Side In Motion: Business Promotion

Through the East Side In Motion program, SECO plans on awarding subgrants up to $5,000 for promotions, marketing, or capital improvements along the corridor. These funds can be used to provide discounts on the East Side In Motion app, free appetizers or deals, along with improvements to the businesses themselves.