Overview
Hamline Midway Coalition (HMC) is utilizing 2025 Commercial Corridor Organization Assistance Program funds to carry out a comprehensive creative placemaking and corridor activation initiative along key commercial stretches of Snelling Avenue and University Avenue within the Hamline Midway neighborhood. This project is grounded in a bold but practical vision: to transform these critical corridors from underutilized, misunderstood spaces, into vibrant destinations that reflect the culture, creativity, and resilience of the Midway community.
Specific components of the initiative include a business spotlight campaign which will include digital storytelling and a marketing campaign featuring local businesses. HMC is engaging the community and utilizing consultants to create a plan for neighborhood branding, placemaking initiatives, and events. HMC is also hosting a series of community events to gather input and support pop-up events as part of the overall community engagement strategy.
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